Lily&Strum: Gifting Just Got A Whole Lot Easier!

Lily&Strum is a new web and mobile gifting platform that organizes all the people and events you want to celebrate and sends you timely reminders with unexpected gift recommendations that help you discover new products and retailers (like Blind Surprise!).”


At first, Lily&Strum was an abstract concept to me. Lauren Urbschat, the director of curation for the company, explained the concept to me and I basically thought the website acted as a gifting calendar. I decided to check it out for myself and create my own profile on the site, let me tell you, this is NOT just a gifting calendar!

Once, I created my account (less than a 30 second process), I was immediately taken to a screen that looked like this:

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This is where you have the opportunity to select “your giftees” or the people you get gifts for on a yearly basis or at least those you plan on getting a gift for this year! The first person I chose as a giftee was my mom. I filled out a brief profile for her that included her gender, my relationship to her, and her age. Once the profile is complete, I get to “choose a moment” for her meaning what occasion would I get her a gift for. The first occasion that came to mind was her birthday so I set up her birthday (January 2nd) and then a price range (I chose $100) and lastly I was to pick the categories that I’d like for Lily&Strum to search, I chose: Gifts for house or home, sentimental or personalized, and gifts for leisure or entertainment.

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This next part was the coolest part of the entire experience! Once I saved my options for my mom, a bunch of gifts popped up and not just any gifts, these gifts were things that my mom would actually love! One of the gifts was a soda stream which turns any drink into a “sparkling drink” which my mom would not think to buy for herself but she would certainly love the product and use it all the time. The suggested gifts come up with a picture, a brief description and a price. And the best part is that the link to purchase is right in front of you! Shopping for anyone, made easy!

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Oh but wait there is more! If you don’t like your original selection of gifts, you are promoted to answer some additional questions and get an entire new grouping of gifts.

So far I have 9 people on my list that I habitually buy gifts for and I’m definitely going to continue to add to the list! I tend to be a procrastinator but Lily & Strum let’s you search for gifts now and save things you like to keep in mind and purchase for a future occasion. So whether my mom’s birthday is 2 weeks away or 6 months away, I can get plenty of options and as the “moment” creeps closer, you are sent reminder emails starting 4 weeks prior to the moment so you have plenty of time to purchase and receive the gift. And in case you have too many good gifts to choose from, Lily&Strum has devised a way to get a second opinion. The helper function will allow you to send your gift options to other people so they can weigh in on which gift they think is best. Like I said before, this is not a gifting calender, this is a gifting companion that will never let you miss an occasion!

The Best Part? “Lily & Strum is offering a risk free trial (meaning no credit card required, no canceling on day 29)so you can see for yourself. You just might wonder how you lived without it,” Lauren Urbschat.

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